Tue, August 25, 2009
So, there's been a ton of buzz as of late about rumors of many of the major news publishers getting together, led by Rupert Murdoch, to discuss a larger strategy of charging consumers for online content. This has been talked about plenty of times in the past and a few of the major online publications do charge for content but I do get the feeling that there is new pressure beginning to heat up for the leading news publishers to begin getting their revenue figures back up. Online is the one place that many feel has the best growth potential opportunities in the current market place.
Personally, if me paying a couple bucks a month helps ultimately save the leading news organizations - I'm game.
Print advertising is plummeting and online advertising has slowed. In addition, there is no evidence that the current business model will ever be able to slide lost print revenue into filling online inventory. While cost-cutting efforts have been making the finanical reports seem hopeful, these are short-term fixes and over time the popular news media need to figure out new revenue streams that have legs.
It’s clear that Google’s expansion into aggregating news has really rubbed many in the newspaper business the wrong way.
According to the news publishers interviewed in the attached story, "we can no longer stand by and watch others walk off with our work under misguided legal theories. We are mad as hell, and we are not going to take it anymore." Wow.
Read the following story and I suggest you keep a very close eye on this.
Read on.
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