Thu, May 28, 2009
Just about every marketing plan ever created for a Broadway show put the 35 – 54 year old mom as the primary target market. Here’s a really informative article that dives into this demographic by looking at what is labeled the ‘Power Mom’ - women between the ages of 25 and 54 with at least one child and who participate regularly in online activities. These women currently represent 19.2% of the active internet population in the US and have significant online influence that continues to grow, according to a new study from Nielsen Online.
Here's an excerpt from the story...
Nielsen found that the group it labels Established Moms - those between ages 40 and 50 with three or more children at home - are heavy online shoppers. “Established Moms gravitate to online shopping destinations where they are likely to be receptive to highly relevant promotions to allow her to indulge herself while saving on her family’s needs,” said Jessica Hogue, research director, Nielsen Online. “However, marketers shouldn’t rule out the rising prominence of social networking sites among this cohort, which is one of the fastest growing demographics on Facebook.”
Top sites visited by Newbie Moms - more recent mothers between ages 25 and 34 with one or two children in the home - include several social networking destinations. Newbie Moms are more than twice as likely as the average web user to visit Blogger, and 85% more likely to visit Facebook, Nielsen said. “For Newbie Moms social networking is literally woven into their day-to-day existence,” said Hogue. “Newbie Moms use the internet to gather information about everything from nursery décor to choosing the right pediatrician. As they navigate caring for a newborn, returning to work or managing a growing household, the internet acts as a lifeline to answer worrisome middle-of-the-night questions and to build community.”
There is so much great information in this article, so be sure to read it in its entirety.
Read on.
Signup 
About 
Archives
