Sun, September 28, 2008
For those of you who have not seen this site yet, go check out FanSnap.com. It was co-founded by former executives from StubHub and Google and is being positioned as a search engine for fans search for tickets to live entertainment in their area. According to the following story from TicketNews.com, “The site specializes in sports, concert and theatre events and offers targeted searches for tickets, but it is not a broker site, nor is it a ticket exchange. Once a fan enters a search phrase, such as ‘New York Rangers’ for example, they are taken to a page with a map of Madison Square Garden with dozens of tickets from various providers. They can drill down and reset the search to only include tickets within a certain price range, or look for games within certain cities, among other search criteria.”
It seems that one of their key differences in the ticketing marketplace is their pricing model – they are based on the Google-like cost-per-click model rather than on cost-per-acquisition/commission that others charge. According to the Chief Marketing Officer Michael Janes, “You go to where the customers are, whether it's selling directly or through a channel partner. Ultimately, we'd like to have relationships with all companies in the primary and secondary markets."
Let’s see how they play with the “primary” ticketing options. That will be interesting to follow.
Read on.
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