A ‘Must-Do’ for all Broadway and off-Broadway Shows on Telecharge.com This Fall

Wed, July 30, 2008

Tags: 18-27 Demographic, Telecharge

All Broadway and off-Broadway shows that sell their tickets through Telecharge have a big opportunity this fall – to sell tickets to students (for free!). As many of you know, over the past year we have been working very closely with the Shuberts and Columbia University (particularly Gregory Mosher and Caralyn Spector) on creating a turn-key program that effectively speaks to college students in the NYC area. While the initial beta test over the Spring/Summer drove over 2,000 tickets to Columbia University students, we are expecting a large rise in ticket sales this coming September. The main reason for that projected surge is due to the fact that we have added NYU and Baruch College to the program with many more schools in the process of signing up for the program. That brings our current reach to students between Columbia, NYU and Baruch to over 150,000+ students in the NYC area with the potential to be much higher as new schools join.

The program is simple and, most importantly, secure. There are built in safe guards to make sure the tickets are ending up in the hands of students – not their parents! If you have any questions, we can help assist you get involved in the program or you can simply reach out to your Telecharge.com representative.

I’m both amazed and thankful for the cooperation and goodwill that has been offered by all parties involved in putting this program together. Nobody’s getting rich off of selling student tickets and it’s a time consuming process to make it effective. Columbia University brought a vision, a commitment and a student body to launch the program… Telecharge.com brought the technology and helped make the fees affordable for students… and Broadway shows have really stepped up to offer tickets for this program that is ultimately going to build future audiences for theatre. And, not to be forgotten, Jenn Elston in our office continues to do an amazing job keeping the shows aware of advancements in the program through what probably feels like ‘herding cats’ (John L classic line).

We all feel really confident that we can see significant rise in ticket sales this September. Fingers crossed AND don't forget to set up the appropriate price key ASAP to make sure you are in the program.