Wed, June 18, 2008
Last week, Steve Jobs announced details about the new iPhone due out next month. In a nutshell, it’s going to be faster, cheaper and have advanced functionality making it the one device that ultimately has the most potential for marketers looking to target consumers. We are expecting more people to browse the web ‘on-the-go’ using their phone. We are expecting more consumers to use applications that utilize the GPS locator functionality, which may then allow advertisers to target consumers based on their physical location. We are expecting consumers to watch richer, longer-form video content as connectivity speeds increase.
We are huge fans of the mobile market opportunities and kudos to Apple for continue to pave the way in the space.
Read more about the new release here and potential opportunities for your brand.
Read on.
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