Broadway Has a New Way to Target Foot Traffic

Mon, November 19, 2007

Related Topics : CBS, Mobile Media, Wireless

The CBS Corporation recently announced the creation of the "CBS Mobile Zone," a wireless high-speed network enabling New Yorkers (and tourists) to access the internet for free via a laptop or mobile device.  The zone will be from Times Square to Central Park South and from 6th Avenue to 8th Avenue and is a test in partnership with the MTA.

The opportunity for Broadway: advertising! According to the story, “New Yorkers who access the ‘CBS Mobile Zone,’ will be greeted by an ad-supported homepage that includes hyperlocal content such as breaking local and national news, sports highlights, weather reports, music discovery, wallpapers, ringtones, maps, a social network and the ability to search for nearby restaurants, shops and entertainment complete with geographically- targeted community reviews.”

This looks like an interesting opportunity to reach both locals and tourists. This will most likely take some time to build in popularity, but has exciting possibilities.

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