Wed, January 21, 2009
Here’s an interesting story about the California government issuing a bill that would ban digital billboards. I’ll shut up and just provide an excerpt from the story:
“As promised, the California assembly is considering a bill that would place a three-year moratorium on the construction of new digital billboards, including the conversion of existing billboards; it would also halt the construction of digital billboards currently underway. Assembly Bill 109 was introduced last week by Assemblyman Mike Feuer, (D-Los Angeles), close on the heels of a court victory for opponents of digital billboards in the Los Angeles area. Feuer explained the motivation behind the bill: ‘Many states and municipalities have raised concerns over the safety of electronic billboards. Common sense dictates that before we allow these displays to proliferate, we should know the results of pending safety analyses and evaluate how to respond.’ The moratorium is intended to give legislators a chance to study the potential ill effects of digital billboards more thoroughly before allowing further rollout.”
Now, maybe this is just a PR stunt and it may not get approved but, if it did, I would assume this would be a major speed bump in the growth of the rapidly growing digital outdoor industry. We are keeping a close eye on this.
Click here to read the article.
Sun, August 05, 2007
Personally, I’m really up in the air on the concept of spending money to reach audiences in virtual worlds like Second Life. I think it clearly depends on your audience. At the same time, I do believe Second Life has been completely over-hyped and if you want to go into the space, do so with caution.
Here is an article titled “How Madison Avenue Is Wasting Millions on a Deserted Second Life” from Wired magazine that I would recommend reading if you’re at all interested in the opportunities with Second Life.
Read On
Fri, December 22, 2006
It's clear that product placement and branded content are on the rise as advertisers are seeking new ways to talk with consumers. I'm actually surprised we haven't seen more of it on the Broadway stage, not implying I'd personally be a fan of it. Here is an interesting study that says nearly 70% of online conversations about product placement in movies, TV and games monitored were either neutral or positive. To me, this means consumers at this point clearly are tolerating product placement as long as it doesn't interfere with the overall experience.
Click here to read more.
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